Privacy Policy

Last updated: Jan 3, 2026

This privacy policy describes how Miller International, Cinch Jeans, and Cruel Denim, 8500 Zuni St, Denver, CO 80260, USA, (collectively, “Miller International/Cinch Jeans/Cruel Denim,” “we” or “us”) collect, use or disclose personal information and the choices that are available with respect to our handling of personal information.

This privacy policy applies to personal information we collect when you interact with us online [e.g., through our website or other online products and services or download one of our mobile applications (collectively, our “App”)], offline (e.g., when you shop in our stores or interact with customer support), or otherwise interact with us as described below. Our online and offline services and interactions with you are collectively referred to as our “Services” in this Privacy Policy.

The “U.S. Privacy Rights” section below serves as our Notice at Collection for purposes of the California Consumer Privacy Act (“CCPA”). You can find out more about California Privacy Rights here as well: https://crueldenim.com/pages/california-privacy 

This Privacy Policy does not apply to personal information collected from or about current or former job applicants or our employees. If you are an employee or job applicant, please contact your human resources partner or contact customerservice@crueldenim.com.

This Privacy Policy is also intended to provide you (together with any person helping you visit, access, register with or use any of those online or digital properties, products or services, “you” or “your”) with an overview of the following:

• the type of information about you Miller International collects through the Site;

• how Miller International collects such information;

• how Miller International uses such information;

• who will have access to such information; and

• Miller International’s security measures for protecting such information.

This Privacy Policy applies to information collected through the Site. Carefully read this Privacy Policy in its entirety.

You are automatically accepting and agreeing to the most-recent version of this Privacy Policy and Terms of Service whenever you create, register with or log into an account on or through the Site. Similarly, you are automatically accepting and agreeing to the most-recent version of this Privacy Policy whenever you visit, access, register with, subscribe to or use the Site or any services provided by Miller International, Cinch Jeans and Cruel Denim on the Site; and your continuing visit, access, registration with, subscription to or use of any of the foregoing reaffirms your acceptance and agreement in each instance.

Changes & Severability to this Privacy Policy

Changes & Modifications

We may change this Privacy Policy from time to time to address changes in applicable laws or our business operations. If we make changes, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy. We also will inform you in advance of significant changes that may be applicable to you (such as adding a statement to the homepages of our websites or sending you an email notification). If your prior consent is required by applicable laws, we will request your consent to such changes before the revised Privacy Policy becomes applicable to you. We encourage you to review the Privacy Policy whenever you interact with us to stay informed about our personal information practices and the choices available to you.

Severability

If any term or condition of this Privacy Policy is deemed invalid or unenforceable by a court of law with binding authority, then the remaining terms and conditions shall not be affected, and the court shall reform the invalidated or unenforceable term or condition to the maximum extent permitted under the law and consistent with the intent of this Privacy Policy.

Collection of Information

Personal information we collect directly from you
We collect personal information you provide directly to us. For example, we collect personal information when you visit our websites; download an App; provide product reviews; shop in our stores; call us on the phone; create an online account; sign up to receive our emails; request a catalog; participate in a sweepstakes, contest, promotion or survey; communicate with us via third-party social media sites; request customer support; apply for and/or participate in our loyalty program; or otherwise communicate with us.

The types of personal information that we collect include your contact details (name, email address, zip or postal code, billing address, shipping address, telephone number), payment card information, product preferences, demographic information, and any other personal information that you choose to provide.

Personal information also includes personal information that you provide about others, such as when you purchase a gift card for someone and request that we deliver it electronically, create and share a “wish list” or decide to purchase and ship products to someone else. We will use this personal information to fulfill your requests and will not send marketing communications to your contacts unless they separately opt in to receive communications from us.

When you download and install an App, the information that we collect depends on your mobile device’s operating system and permissions. We may collect precise geolocation (GPS) when permitted through your mobile device’s operating system to help customize your experience of the App, to let you know when products, promotions or events are available near you or to send geographically-relevant advertising. To learn more about the specific information collected by our App, please check your device settings or review the permissions information available on the platform (e.g., Google Play and the App Store) from which you downloaded the App. The App also may allow you to check or change your status for certain data collection in the App’s settings. If you change your settings, certain features may not function properly.

Personal information we collect automatically
We automatically collect certain personal information about you when you access or use our websites or App or shop in our stores:

Log and Usage Information: We collect information about your use of our online Services, such as the type of browser you use, access times, pages viewed, items placed in your shopping bag, links clicked, browsing behavior, the referring URL (i.e., the webpage you visited before navigating to our websites) and similar traffic and usage measurements.

Device Information: We collect information about the device you use to access our online Services, including the hardware model, IP address, unique device identifiers and operating system and version. App Information: Our App collects interactions, search history and similar in-App activity data, crash logs, diagnostics and other App performance data.

Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the purchase/return.

Security Camera Video Data: We collect video data via security cameras that we deploy in some of our retail stores. We provide notice about our use of security cameras as required by law.

Information Collected by Cookies and Similar Tracking Technologies: We (and our vendors) use cookies, web beacons (also known as “tracking pixels”) and similar tracking technologies to collect information about you when you interact with our online Services, customer service chat or emails, such as information about your browsing and purchasing behavior, your device, and your geolocation. We may combine this information with other information we collect about you and use it for various purposes, such as improving our websites and your online experience, understanding which areas and features of our websites are popular, counting unique visits, understanding effectiveness of promotions and other marketing campaigns, personalizing our advertising and communications with you, determining whether Miller International, Cinch Jeans and Cruel Denim emails that you receive are opened and whether links within an email have been clicked, and for other similar business purposes. For more information about cookies and how to exercise your cookie preferences, please see the “Cookies, Advertising and Analytics” section below.

Personal information we collect from our partners and other sources

We may receive personal information about you from other sources and combine it with information we collect about you. For example, we collect personal information from the local postal services’ national change of address databases to verify and update mailing addressesIf you interact with us on social media, we also collect personal information about you from those interactions, such as your username and any other information you choose to provide us as permitted by your social media account settings.

Personal information that we create

We use personal information to draw inferences about you based on personal information that we collect from or about you. For example, we may infer your general location (city, state) based on your IP address when you visit one of our websites, or that you are interested in purchasing a certain style of boot based on your browsing behavior on our websites or App.

Use of Personal Information

We use personal information about you for various purposes, including to:

Provide, maintain and improve our Services, such as improving your in-store and online shopping experiences;

Deliver the products and Services you request, or that are reasonably anticipated within the context of our ongoing business relationship, complete transactions you initiate, perform our contractual obligations and send you related information, such as purchase or delivery confirmations and email receipts or notifications about your order;

Process your orders, payments and account adjustments and initiate, render, bill and collect payment for our products and Services;

Conduct internal research and development and make business decisions about current and future product and service offerings;

Respond to your comments, questions and requests and provide customer service;

Communicate with you about products, offers, promotions, rewards and events, and provide news and other information that we think will interest you (for information about how to manage these communications, please see “Your Privacy Choices” https://crueldenim.com/pages/cookie-policy );

Manage your online account(s) and send you technical notices, updates, security alerts and support and administrative messages;

Personalize your online experience and provide advertisements, content or features that match your profile and interests, including when inferred from your online activity;

Monitor and analyze trends, usage and activities;

Administer contests, sweepstakes and other promotions, such as processing entries and delivering rewards;

Debug and repair errors in our Services and other activities to maintain and improve the quality and safety of our Services;

Protect users of our Services from fraudulent, malicious, deceptive, abusive or unlawful activities of others;

Debug and repair errors in our products and Services and other activities to maintain and improve the quality and safety of our products and Services;

Detect, protect against and prevent security incidents and suspicious activities that may be illegal or unauthorized, investigate complaints and claims and provide other security measures such as identity verification;

Protect users of our Services from fraudulent, malicious, deceptive, abusive or unlawful activities of others;

Protect the rights, interests, safety or property of Miller International, Cinch Jeans and Cruel Denim or our customers, service providers and other third parties;

Comply with our legal and regulatory obligations, such as cooperating with law enforcement and responding to governmental requests;

Enforce our policies, terms and conditions or other agreements;

Defend against or pursue claims, disputes or litigation—in court or elsewhere;

Create de-identified data, which is data that cannot reasonably be used to identify you or your browser or device, as permitted by law (once personal information is de-identified as required under applicable privacy laws, it is no longer subject to this Privacy Policy);

Provide you the benefits of our loyalty program if you are a member of our loyalty program;

Carry out any other purpose described to you at the time the personal information is collected based on the context of our interaction with you; and

Carry out any other use as permitted by your consent.

Additional information on Categories of Information Collection: 

Miller International, Cinch Jeans and Cruel Denim may collect personal and non-personal information about you through the Site. Depending upon your use of the Site, the categories of such information might include:

• Your name (first, last and/or middle) and unique identifiers (e.g., username);

• Your login information for the Site (e.g., username, password, security questions and answers);

• Your contact information (e.g., mailing address, email address, telephone number, facsimile number);

• Your gender;

• Your date of birth;

• Your electronic signature;

• Your billing, payment or shipping information (e.g., payor or payee name, checking account number, credit card number, expiration date, verification code, accountholder name, cardholder name, billing address, mailing address, tax ID number, billing history);

• Your business information (e.g., company, title, mailing address, email address, telephone number, facsimile number, tax ID number);

• Information related to your inquires about possible advertising opportunities with Miller International and/or one or more of its parent, subsidiary or affiliated companies (e.g., brands, media, markets);

• Information related to your inquiries about possible employment with Miller International and/or one or more of its parent, subsidiary or affiliated companies (e.g., name, mailing address, email address, telephone number, salary requirements, interests, resume);

• Your computer, mobile device, and/or browser information (e.g., IP address, mobile device ID information, operating system, connection speed, bandwidth, browser type, referring/exit web pages, web page requests, cookie information, hardware attributes, software attributes);

• Third-party website, network, platform, server and/or application information. Examples include, but are not limited to, Facebook, Twitter, and Instagram;

• Usage activity concerning your interactions with the Site and/or third-party websites, networks, platforms, servers or applications accessed through the Site (e.g., how you accessed the Site, where you go when you leave the Site, number of clicks on a page or feature, amount of time spent on the Site or a page or feature, identity of third-party websites, networks, platforms, servers and applications accessed through the Site);

• Usage activity concerning products and services provided to or accessed by you on or through the Site (e.g., number of viewers, viewing habits, viewing preferences, viewing history, title selections, favorites, streams, downloads, demographics and closed captioning selections);

• Your transactional information (e.g., offers, orders, pricing, payments, purchaser, seller, item information, shipping terms, comments, ratings, feedback and instant messages and/or other communications made within or through the Site);

• Information about third parties that you refer to Miller International (e.g., name, email and/or other contact information, relationship);

• Information set forth in your online account registration, user profile, and/or user directory forms for the Site;

• Statements or content (e.g., comments, videos, photographs, images), and information about such statements or content, which you submit or publish on or through the Site or which are accessed via your public or linked social media pages (e.g., Facebook, Twitter, Instagram);

• Your name associated with your mobile device;

• Your telephone number associated with your mobile device;

• Your geolocation; and/or

• Your mobile device ID information.

Disclosure of Personal Information

We disclose personal information about you as follows:

With vendors, agents, consultants, contractors and other third parties requiring access to personal information to carry out work on our behalf and improve the products and services they provide to us, such as providers of web hosting, shipping and delivery, payment processing, fraud prevention, analytics, marketing, advertising and customer service;

In response to a request or demand for personal information if we believe disclosure is required or otherwise in accordance with any applicable law, regulation or legal process;

If we believe your actions are inconsistent, or if disclosure is necessary to enforce compliance, with our user agreements or policies or to protect the rights, property and safety of us or any third party;

In connection with, or during negotiations of, any merger, sale of company assets, financing, or transfer of all or a portion of our business to another company;

With our current and future parents, affiliates, subsidiaries and other companies under common control and ownership;

With our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests;

By publicly posting, at our discretion, your product review or other user content if you provide one; and

With your consent or at your direction.

We may use your personal information to send you marketing communications. Except as described in this Privacy Policy, we will not share your Personal Information with third parties for their own direct marketing purposes.

We may also share aggregated or de-identified information which cannot reasonably be used to identify you with third-parties. 

Sending Miller International, Cinch Jeans and Cruel Denim Sensitive Personal Information 

Unless we request it, we ask that you not send us, and you not disclose, any sensitive personal information (e.g., information related to race or ethnic origin, political opinions, religion or other beliefs, health, genetic, or biometric data, criminal background or union affiliation) on or through the Site or otherwise to us.

Cookies, Advertising and Analytics

We engage third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These third parties may use cookies, web beacons and other technologies to collect personal information about your use of our websites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked, conversion information, and use of our App. This personal information may be used by us and others to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and other websites and better understand your online activity and similar data analytics among other things. To exercise your choices regarding this personal information, please see “Your Privacy Choices” here: https://crueldenim.com/pages/cookie-policy

We may use Google Analytics, Adobe Analytics, or other vendors for analytics services. These vendors use cookies and other tracking technologies to help us analyze how the Services are used. Information generated by these vendors, such as IP address and usage information, is transmitted to and stored by these vendors in the U.S. or elsewhere. These vendors use this information to compile reports for us on use of the Services and related analytics.

We also may work with third parties (such as Facebook and Instagram) to serve ads to you as part of a customized campaign on their platforms. If you prefer not to see customized ads from us, you can usually opt out by changing your account settings or preferences on those platforms.

In addition, if you or a third party sends Miller International, Cinch Jeans and Cruel Denim a comment, message or other communication (such as, by way of example only, email, letter, fax, phone call, or voice message) about you or your activities on or through the Site, then Miller International may collect any personal or non-personal information provided therein or therewith.

Miller International also obtains personal information from third parties and/or other sources (e.g., offline data connection).

Miller International, Cinch Jeans and Cruel Denim might use various tracking, data aggregation and/or data analysis technologies, including, for example, the following:

• Cookies, which are small data files (e.g., text files) stored on the browser or device you use to view a website or message. They may help store user preferences and activity, and may allow a website to recognize a particular browser or device. There are several types of cookies, including, for example, browser cookies, session cookies, and persistent cookies. Cookies may record information you access on one page of a website to simplify subsequent interaction with that website, or to help streamline your transactions on related pages of that website. Most major browsers are set up so that they will initially accept cookies, but you might be able to adjust your browser’s or device’s preferences to issue you an alert when a cookie is downloaded, or to block, reject, disable, delete or manage the use of some or all cookies on your browser or device.

• Flash cookies, which are cookies written using Adobe Flash, and which may be permanently stored on your device. Like regular cookies, Flash cookies may help store user preferences and activity, and may allow a website to recognize a particular browser or device. Flash cookies are not managed by the same browser settings that are used for regular cookies.

• Retargeting pixels, which are cookie-based technologies that might follow you across the web.

• Web beacons, which are pieces of code embedded in a website or email to monitor your activity on the website or your opening of the email, and which can pass along information such as the IP address of the computer or device you use to view the website or open the email, the URL page on which the web beacon is located, the type of browser that was used to access the website, and previously set cookie values. Web beacons are sometimes used to collect advertising data, such as counting page views, promotion views or advertising responses. Disabling your computer’s, device’s or browser’s cookies or other tracking technology features may prevent some web beacons from tracking or recording certain information about your activities.

• Tokens, which are digital objects or pieces of code that enable the tracking of emails and other electronic communications, online activities and devices (such as, for example, tracking tokens, device tokens), or that authenticate the identity of individuals or devices authorized to access certain secured information (such as, for example, access tokens). Disabling your computer’s, device’s or browser’s cookies or other tracking technology features may prevent some tokens from tracking certain information about your activities.

• Scripts, which are pieces of code embedded in a website to define how the website behaves in response to certain key or click requests sent by the user. Scripts are sometimes used to collect information about the user’s interactions with the website, such as the links the user clicks on. Scripts are often times temporarily downloaded to the user’s computer or device from the website server, active only while the user is connected to the Site, and deactivated or deleted when the user disconnects from the Site.

• Analytic tools and services, which are sometimes offered by third parties, and which track, measure and/or generate information about a website’s or program’s traffic, sales, audience and similar information, and which may be used for various reasons, such as, for example, statistical research, marketing research, and content ratings research, and conversion tracking.

• Other third-party data tracking or analytic technologies (e.g., deep linking, eTags, device fingerprinting or cross-device tracking).

Please be advised that if you choose to block, reject, disable, delete or change the management settings for any or all of the aforementioned technologies and/or other tracking, data aggregation and data analysis technologies, then certain areas of the Site might not function properly.

By visiting, accessing, registering with or using the Site, you acknowledge and agree in each instance that you are giving Miller International, Cinch Jeans and Cruel Denim permission to monitor or otherwise track your activities on the Site, even if you are not logged in or completing a purchase, and that Miller International, Cinch Jeans and Cruel Denim may use the aforementioned technologies and/or other tracking, data aggregation and data analysis technologies, including for targeted ads and other personalized content.

Cookie Preferences

To update your cookie preferences: https://crueldenim.com/pages/cookie-policy 

If you clear your cookies, cache, or visit from another browser and/or IP this might be overridden and you will have to adjust again. 

Protecting Personal Information

Miller International, Cinch Jeans and Cruel Denim uses technical, physical and administrative safeguards intended to protect you and your personal information. Miller International, Cinch Jeans and Cruel Denim takes reasonable security measures appropriate to the level of information we maintain. You are responsible for maintaining the security of your account credentials.

Children’s Privacy

The Services are intended for a general audience and not directed to children under age 13. We do not, in providing the Services, knowingly collect personal information from children. We do not knowingly Sell or Share the Personal Information of Consumers under age 16.

If you think we may have unknowingly collected Personal Information of a customer under age 16 or if you have reason to believe that a child under age 13 has provided personal information to us via our Services, please contact us immediately at customerservice@crueldenim.com and we will endeavor to delete the child’s personal information as required by applicable law.

Your Privacy Choices

Your online Miller International, Cinch Jeans and Cruel Denim account

You may update, correct or delete certain information stored with in your online Miller International, Cinch Jeans and Cruel Denim accounts at any time by logging into your account and navigating to the “My Account” page. To delete your online account(s), please write to customerservice@crueldenim.com If you request account deletion, we may retain certain personal information (such as transaction information) as permitted or required by law. We may also retain cached or archived copies of personal information about you for a certain period of time. If you have other questions about your account, please email us at customerservice@crueldenim.com.

Opting out of promotional communications

You can opt out of receiving promotional communications from us at any time.

To opt out of direct mail (such as catalogs and postcards), please contact us at customerservice@crueldenim.com

To opt out of promotional emails and text messages, please follow the instructions provided in those communications or contact us at customerservice@crueldenim.com

Please note that even if you opt out of receiving promotional communications, we may continue to send you non-promotional emails related to your account or an ongoing transaction you made with us.

Apps

You can stop all collection of data generated by your use of our App by uninstalling it. Also, you may be able to exercise specific privacy choices, such as enabling or disabling certain features by adjusting the permissions in your mobile device and/or the App’s settings. To learn more about how you can control permissions using your mobile device’s operating system settings, please review the mobile device’s support pages.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually set your browser settings to remove or reject cookies. (Each browser offers different options and settings, so you may need to set them separately if you use different browsers or devices to access our Services.) Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites. 

You may exercise choices regarding the use of cookies from Google Analytics by visiting https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. You may exercise choices regarding the use of cookies from Adobe Analytics by visiting http://www.adobe.com/privacy/opt-out.html.

You can learn about the data Microsoft Advertising Services collects and how your data is used by it and to opt-out of certain Microsoft browser interest-based advertising by visiting: https://privacy.microsoft.com/en-us/privacystatement.

Please note that opting out through the mechanisms above means that those businesses agree not to deliver certain interest-based advertising to you. You may continue to receive non-targeted digital advertisements.

In addition, we may serve digital advertisements on other online services that are targeted to reach people on those services that are also identified on one of more of our databases (“Matched List Ads”). This is done by using tracking technologies or by matching common factors between our databases and the databases of the other online services. For example, we may use targeted advertising services offered by Facebook, Pinterest and other third-party services. You control these advertisements through your account on those services, not our Services.

U.S. Privacy Rights

This U.S. State Privacy Rights Notice (“U.S. State Notice”) applies to Consumers under the State Privacy Laws (defined below).

This U.S. State Notice serves as our Notice at Collection for purposes of CCPA.

In this U.S. State Notice:

“Consumer” means individuals acting in an individual or household context. For California residents, a Consumer also includes individuals in a business-to-business context or employment context. This U.S. State Notice does not, however, apply to our current and former job applicants, employees, and independent contractors.

“Process” means any operation or set of operations performed on Personal Information..

“State Privacy Laws” means the California Consumer Privacy Act, including as amended by the California Privacy Rights Act (together, the “CCPA”), the Colorado Privacy Act, the Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act (beginning December 31, 2023), Connecticut’s Act Concerning Personal Data Privacy and Online Monitoring, Chapter 603A of the Nevada Revised Statutes, and all laws implementing, supplementing or amending them.

Other capitalized terms used but not defined in this U.S. State Notice have the meanings given to them under State Privacy Laws applicable to you.

This U.S. State Notice covers the twelve (12) months prior to the Last Updated Date above and is updated at least once per year. This U.S. State Notice is designed to meet our obligations under State Privacy Laws and supplements the general privacy policies of Miller International, Cinch Jeans and Cruel Denim and our Privacy Policy. In the event of a conflict between any other Miller International, Cinch Jeans and Cruel Denim policy, notice, or statement and this U.S. State Notice, this U.S. State Notice will prevail as to Consumers unless stated otherwise.

We may Collect your Personal Information (also known as Personal Data under the State Privacy Laws) directly from you (such as when you register for an account); your devices; our affiliates; service providers; public sources of data; credit reporting agencies; or other businesses or individuals.

We process your Personal Information to provide you services and as otherwise related to the operation of our business, including for one or more of the following Business Purposes: Performing Services; Managing Interactions and Transactions; Security; Debugging; Advertising & Marketing; Quality Assurance; Processing Interactions and Transactions; and Research and Development. We may also use Personal Information for other Business Purposes in a context that is not a Sale or Share under State Privacy Laws, such as disclosing it: (i) to our Service Providers, Contractors, or Processors that perform services for us (“Vendors”); (ii) to the Consumer or to other parties at the Consumer’s direction or through the Consumer’s action; (iii) for the additional purposes explained at the time of collection (such as in the applicable privacy policy or notice); (iv) as required or permitted by applicable law; (v) to the government or private parties to comply with law or legal process or protect or enforce legal rights or obligations or prevent harm; and (vi) to assignees as part of an acquisition, merger, asset sale, or other transaction where another party assumes control over all or part of our business (“Corporate Transaction”) (collectively, (i) – (vi) are “Additional Business Purposes”). Subject to restrictions and obligations under State Privacy Laws, our Vendors also may use your Personal Information for Business Purposes and Additional Business Purposes and may engage their own vendors to enable them to perform services for us.

We may also use and disclose your Personal Information under this U.S. State Notice for Commercial Purposes, which may be considered a Sale or Share under applicable State Privacy Laws, such as when Third-party Digital Businesses (defined below) Collect your Personal Information via third-party cookies, and when we process Personal Information for certain advertising purposes. We provide more detail on our data collection practices in the two charts that follow.

Sharing of Information Collected

Miller International, Cinch Jeans and Cruel Denim may share your personal information with the following:

• Miller International, Cinch Jeans and Cruel Denim’ employees, agents and administrators;

• Miller International, Cinch Jeans and Cruel Denim’ accountants, financial advisors and legal advisors;

• Miller International, Cinch Jeans and Cruel Denim’ parents, subsidiaries and affiliates;

• Service providers and other third parties who help Miller International, Cinch Jeans and Cruel Denim provide, manage, administer, maintain, monitor, distribute, operate or facilitate the Site, who help Miller International, Cinch Jeans and Cruel Denim develop, market or provide its products and services, or who help further Miller International, Cinch Jeans and Cruel Denim’ business efforts (e.g., web hosting companies, website administrators, mobile app distribution platforms, support services companies, data analysis companies, credit card or other payment processing companies, online shopping cart providers, advertising partners), as needed in order for them to perform such services;

• Third-party marketing partners for commercial purposes;

• Law enforcement or other governmental entities in response to what Miller International, Cinch Jeans and Cruel Denim’ believes to be an allegation or suspicion of illegal activity, a request relating to a civil or criminal investigation, an allegation or suspicion of illegal activity, a subpoena, a court order, or any other activity that may expose Miller International, Cinch Jeans and Cruel Denim’ to liability if it does not act or comply;

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Any third parties who Miller International, Cinch Jeans and Cruel Denim believes are necessary to help or allow Miller International, Cinch Jeans and Cruel Denim to protect and enforce its rights and properties, including, without limitation, to enforce its rights under Miller International, Cinch Jeans and Cruel Denim’ Privacy Policy or any other agreements Miller International, Cinch Jeans and Cruel Denim has with you, and to protect and enforce its intellectual property rights; and/or

• Any third parties who Miller International, Cinch Jeans and Cruel Denim believes are necessary to help or allow Miller International to protect the rights and properties of other (which may include you), assuming that Miller International, Cinch Jeans and Cruel Denim believes it has an obligation to do so.

Miller International, Cinch Jeans and Cruel Denim also reserves the right to share your personal information with third parties in connection with or as a result of any potential or actual merger, acquisition or other event involving a change in ownership or control of Miller International, Cinch Jeans and Cruel Denim orMiller International, Cinch Jeans and Cruel Denim’ business (whether by sale of assets, merger, stock purchase or otherwise).

Miller International, Cinch Jeans and Cruel Denim does not limit the ways in which it might use or share non-personal information – and Miller International reserves the unencumbered right, but not the obligation, to use or share non-personal information – because non-personal information does not identify you. For example, Miller International, Cinch Jeans and Cruel Denim may freely share non-personal information with its parent, subsidiary and affiliated companies, its vendors, its suppliers, its representatives and other individuals, businesses and government entities.

Miller International, Cinch Jeans and Cruel Denim also uses non-personal information in the form of aggregate or de-identified data that it compiles regarding users of the Site and/or customers. We commit to using de-identified data without attempting to restore it so that we could identify specific individuals with that information.

You may choose to share certain information and/or follow other users on the Site. You may choose to share your contact information with other users or provide it publicly.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data Retention.

Miller International, Cinch Jeans and Cruel Denim may retain your personal information and non-personal information for as long as it is reasonably necessary for a legitimate business purpose. Miller International, Cinch Jeans and Cruel Denim may dispose of or delete any such personal information or non-personal information at any time, except as set forth in any other agreement or document executed by both you and Miller International, Cinch Jeans and Cruel Denim concerning the same or as required by law.

Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the purposes described above. We also retain personal information as long as necessary to comply with legal obligations, resolve disputes and enforce our agreements. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired. 

Transactions

In connection with any transaction that you conduct on, through or in relation to the Site, you may be asked to supply certain information relevant to the transaction, including, without limitation, your credit card number and expiration date, your billing address, your shipping address, your phone number and/or your email address. By submitting such information, you consent to providing such information to third parties (e.g., payment processing companies, online shopping cart providers) for the purpose of facilitating the transaction.

All credit card, debit card and other monetary transactions on or through the Site occur through an online payment processing application. This online payment processing application is provided by Shopify, which is a third-party online payment processing vendor.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service or Shopify's Privacy Statement.

Third Parties and Their Applications and Networks.

The Site and/or any communications sent through or as a function of the Site might contain links to third-party websites, networks, platforms, servers and/or applications. Third-party websites, networks, platforms, servers and/or applications might also contain links to the Site.

In addition, you might have the opportunity to access the Site using your online user accounts with certain third-party websites, networks, platforms, servers or applications, which might be subject to separate privacy policies pertaining to those third-party websites, networks, platforms, servers or applications. Miller International might also collect information from those third-party websites, networks, platforms, servers or applications (such as, for example, your name, gender, date of birth and personal interests, when you “like” or click links provided by or through those third-party websites, networks, platforms, servers, or applications and other information available through your online account or page with those third-party websites, networks, platforms, servers or applications).

Moreover, Miller International, Cinch Jeans and Cruel Denim might permit third parties to use their own tracking, data aggregation and/or data analysis technologies like the ones described above (e.g., third-party cookies).

You should carefully review the relevant terms of use and privacy policies associated with third party websites, networks, platforms, servers and applications.

Your Privacy Rights.

You can exercise your privacy rights in accordance with applicable law through our webform. You may also contact us at customerservice@crueldenim.com. You have multiple privacy rights, subject to applicable law, with respect to the personal information we process about you.

• Confirm whether we are processing your personal information.

• Opt-out of our use or sharing of your personal information and sensitive personal information. You may withdraw permission for us to process personal information about you for certain purposes, including for targeted ads, sale of personal information and email marketing by Miller International, Cinch Jeans and Cruel Denim.

• Delete personal information. You can ask us to erase or delete all or some of the information about you.

• Change or correct personal information. You can edit some of the information about you. You can also ask us to change, update or fix information about you in certain cases, particularly if it is inaccurate.

• Object to, limit or restrict use of personal information. You can ask us to stop using all or some of the information about you (for example, if we have no legal right to keep using it) or to limit our use of it (for example, if the information about you is inaccurate).

• Right to access and/or have your information provided to you. You can also ask us for a copy of information about you and can ask for a copy of information about you provided in machine readable form if you reside in the EU, California or other jurisdictions that provide you with this right as a matter of law.

Notwithstanding the above, please note that we may still need to retain personal information necessary to provide you with products or services you have purchased.

If we decline to act on your request to exercise your privacy rights, you may appeal that decision by sending an email explaining the basis for your disagreement with that decision to customerservice@crueldenim.com.

California privacy rights

If you are a California resident, California law may provide you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit the CCPA Privacy Notice. (add in link to our Cali policy)

Users outside the United States.

We are headquartered in the United States of America. Personal information may thus be accessed by us or transferred to us in the United States. By providing us with personal information, you consent to the storage or processing of your personal information in the United States and acknowledge that the personal information will be subject to the laws of the United States, including the ability of governments, courts or law enforcement or regulatory agencies of the United States to obtain disclosure of your personal information.

We will protect the privacy and security of personal information according to this Privacy Policy, regardless of where it is processed or stored.

ONLINE TRACKING

Miller International, Cinch Jeans and Cruel Denim does not respond to “do not track” (DNT) signals.

Contact Us

If you have any questions about this Privacy Policy, please contact us at customerservice@crueldenim.com.