Born in 1998 under the Miller International family—alongside our storied brother brand, Cinch—Cruel Denim was created for women who lead with instinct and style.

Ours is Western by heritage, fashion by intention. Every pair is built for the woman who moves through life with purpose—equal parts grit and grace. She might run barrels or run meetings, but she does both with the same sharp confidence.

Cruel Denim isn’t about rebellion for the sake of it. It’s about owning your edge. The kind that shows up in the way a jean fits, the way a room shifts when you walk in.

From the arena to the afterparty, we craft denim for women who live boldly, dress deliberately, and never forget—being a little cruel looks good on you.